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Client

Honda

Agency

RPA

Role

Creative Director

Racing at Heart

— Broadcast Commercial

Looking under the hood of Honda's passenger vehicles, and unleashing the power of their racing line.

01

Content

Stills

Co-Directed by the legendary and talented Ergin Kuke, we created a fully CG world of Honda’s tearing through various terrains. The Ridgeline, Civic type R, Civic Si, and their race version counterparts all come together to showcase their performance and versatility.

02

Process

Design

These frames were created by Gordon Waltho out of NYC.

03

Content

Print

In addition to the commercial spot, we generated and delivered print assets to round out the campaign.